HAFENBRACK LANDS INDEPENDENT ADVANTAGE

Agency to rebrand largest association of independent funeral home
distributors and manufacturers

DAYTON, Ohio (August 20, 2007) – Hafenbrack Marketing has been selected to Redefine the brand for the North America’s largest association of independent funeral home distributors and manufacturers – Independent Advantage.

Independent Advantage is a network of 19 family-owned casket companies all over North America that offers casket-building and distributing services. With 50 distribution centers across the US, the organization provides funeral home directors with all of the best options for caskets and death care products at discounted prices because of their wholesale network.

Hafenbrack will be developing a comprehensive marketing strategy, fundamental collateral pieces, a public relations campaign, print advertising, web development and event support.

"We are redeveloping the organization’s brand from the ground up," shared Hafenbrack CEO and President Dave Hafenbrack. “We are developing a twopronged approach that better positions them for buying power with suppliers, while at the same time raising the prestige of the organization so that other suppliers and distributors look at joining the organization.”

"Our strategic capabilities and experience in the death care industry were the reasons Independent Advantage selected Hafenbrack," continued Hafenbrack. "We have added a number of clients from this space over the past several years."

Hafenbrack also works with Matthews Cremation and PEKA Memorial in this industry. Securing Independent Advantage adds to an already extensive personal care portfolio of clients that includes Grand Lake Health Care, Community Mercy Health Partners and Comfort Keepers.