PERSONALIZATION

Even though we are still experiencing a difficult time economically, the funeral industry seems to be moving along just fine. Not only is the fact that people dying is what keeps the industry going, but its also the personalization that is the key to their success. It is important to understand what each family is going through and know what they're trying to accomplish. It doesn't cost a lot to personalize a funeral and yet the impact it has on the family is extraordinary. In addition to a meaningful funeral, various products within the industry are growing fast with popularity. Many people are wanting to have keepsakes in order remember their relatives, such as; turning cremated remains into diamonds or keeping some remains within a necklace. A parent company of Personalized Funeral Products manufacture woven blankets. Digital photographs are used to place the family members image on a blanket. It is being used in many memorial services now and is a great memento for years to follow.

Source: American Funeral Director, November 2009