CEMETERY'S OUTDOOR SHOWROOM

Unlike those in past years, shoppers these days are now requesting more choices and wanting too view all their options before making a purchase. Cemetery's have caught on to this and have made shopping for a grave a much more pleasant experience. Many are creating what is known as a sales garden. This is a concept in which they make use of the open land near their office and create a showcase of all their options located throughout the cemetery in a smaller, condensed area. It gives the salesperson insight into what the client is looking for and presents it in a visually appealing way. A garden setting is used because it gives off a comforting feeling where people will enjoy spending their time. It also creates more of an emotional selection for the grave site, rather than showing the family members a price tag.

Source: ICCFA Magazine / November 2009