IMPERIAL GROUP, INC. LAUNCHES NEW LEAF COLLECTION

Calgary, Alberta, April 20th, 2009 — Imperial Group, Inc., one of Canada's largest privately owned and operated distributors of caskets, cremation receptacles, urns and funeral sundries, is very pleased to announce the launch of the New Leaf Collection of environmentally friendly caskets . These caskets are manufactured using environmentally sound business practices; constructed using more natural and fair trade materials; they reduce metal components and uses finishes formulated from a water base or 100% vegetable oil bio product.

The New Leaf Collection compliments our Belmont Birch cremation receptacle which is a Certified Environmentally Preferable Product, our Simplicity and Journey Bio Urns made of biodegradeable Mulberry bark, as well as our Astral Line of powder coated metal caskets. "Imperial Group has made a commitment to reducing its carbon footprint and the New Leaf Collection is the latest example of our environmental stewardship, we will continue to lead the industry in offering ecologically sound products", said Joel Poissant, Vice President of Imperial Group, Inc.

Imperial Group, Inc. is committed to pioneering product solutions for all types of ceremonies and celebrations with personalized and professional service. With fully stocked and staffed warehouse locations in Calgary, Edmonton, Regina, Saskatoon and Winnipeg our products have been serving the industry since 1913.